Fall 2026 Close Up
Behind the Curtain: How a Film Gets to Our Screens

The crowd at last year's Garden Goes Global screenings

As another successful season of special programming comes to a close, we're often asked the same question:

"How do you decide what movies to show?"

The answer is a little more complicated than simply picking great films.

Long before a movie arrives on our screens, our programming team is researching upcoming releases, attending festivals and industry screenings, reading trade publications, and working closely with our film booker to identify the titles that will resonate with our audiences. But even after we've found a film we'd love to play, bringing it to one of our theaters depends on a much larger puzzle.

Independent theaters like ours work directly with film distributors. These relationships are at the heart of everything we do. Distributors determine when and where films are available, including how many screens they will show on nationally, how long they must play, and under what conditions. Maintaining strong partnerships ensures that we'll continue to have access to the blockbuster, independent, foreign, documentary, and specialty films our audiences love.

For our first-run films, we agree to certain booking terms, which often include playing a film on every available showtime and keeping it on screen for a minimum amount of time if it's performing well. First-run films also typically come with a film rental fee based on a percentage of each ticket sold. Special event films, meanwhile, may be booked under a percentage-of-sales arrangement or for a flat rental fee. These costs are an important part of what goes into bringing each film to the Garden, along with staffing and other operational expenses.

That's why we sometimes can't shorten a run to make room for another movie—or why we don't always know our next week's schedule until just a few days before it begins. These distributor requirements are why we often cannot share showtimes between new films and have more difficulty planning special screenings, like classic films. Every week, our staff works behind the scenes to create a lineup that balances audience favorites, emerging independent voices, educational programming, and beloved classics—all while navigating an ever-changing release calendar. Programming also requires looking months ahead. Our staff works backward from key film release dates, balancing anticipated audience demand, limited screen space, and commitments to distributors. (And sometimes these release schedules change at the last minute - meaning we have to scramble and rebuild our whole schedule!)

Special events—from classic film series and educational talks to member screenings and community partnerships—are an essential part of our programming, creating unique experiences that go beyond first-run films. Because distributors expect us to devote most showtimes to current releases, many of these events are carefully scheduled on weekday evenings or during openings in our regular programming calendar. Every event is thoughtfully planned around our existing film commitments so we can continue offering both exciting new releases and the unique experiences that make The Princeton Garden Theatre special.

As you joined us this summer for Jaws Fest, Casablanca, Sullivan's Travels, The Princess Bride, and the rest of our Hollywood Summer Nights series, we hope you experienced what makes our programming so special: bringing audiences together to enjoy timeless films the way they were meant to be seen—on the big screen, in a room full of fellow movie lovers.

This fall, we're excited to continue that tradition with the return of Garden Goes Global, our celebration of classic international cinema. Over the course of one special weekend, we'll showcase acclaimed classics and rarely screened gems from around the world. Garden Goes Global is a chance to experience exceptional cinema from across the globe and discover the stories, perspectives, and artistry that make film a truly universal language.

Patrons excited to get a stamp in their Garden Goes Global passport

Help Bring Your Favorite Films to Our Screens

Did you know you can directly support the programming you love?

Through our Film & Event Underwriting Program, individuals and businesses can help make special screenings, classic film series, and community programs, such as our $5 Family Matinees, Prof Picks, and Hollywood Summer Nights series, possible. Underwriters can receive recognition before the event and play a meaningful role in expanding the unique cinematic experiences we can offer throughout the year.

Your support helps us continue presenting the films and the unforgettable shared experiences that simply can't be replicated at home.

You can view our current Special Programs to see the programming you could help support!

Share Your Story With Us

Patrons in the spirit for our Jaws Fest

Behind every membership is a story. Maybe it's a favorite film you discovered, a tradition you've started with your family, the excitement of seeing a beloved classic back on the big screen, or you've simply found a place that feels like home. We'd love to hear what the Princeton Garden Theatre means to you.

As a member-supported nonprofit theater, the stories of our community are at the heart of everything we do. Your experiences remind us why independent cinema matters—and they inspire others to become part of it.

Have a favorite Princeton Garden Theatre memory or a reason you love being a member? Share your story with us! We may feature your testimonial in a future newsletter, on our website, or on social media.

Share your story here »

Project Update: Bringing Film Back to the Big Screen

Our efforts to restore 35mm projection at the Princeton Garden Theatre continue to move forward, and we're grateful for the incredible support we've received from our community.

As fundraising for Phase 2 of our projection booth upgrades gets underway, we're preparing to bring our vintage 35mm and 16mm projectors back to life. This work includes properly installing the projectors and equipping them with the specialized lenses needed for exhibition. Once complete, the Princeton Garden Theatre will once again be able to present the unparalleled experience of seeing movies projected on film.

Restoring 35mm projection will allow us to present rare titles that aren't available to us digitally, showcase archival prints in their original format, and expand our educational programming with hands-on opportunities to explore the history and craftsmanship of film projection.

Vintage 35mm and 16mm projectors being restored

As fundraising for Phase 2 of our projection booth upgrades gets underway, we're preparing to bring our vintage 35mm and 16mm projectors back to life. This work includes properly installing the projectors and equipping them with the specialized lenses needed for exhibition. Once complete, the Princeton Garden Theatre will once again be able to present the unparalleled experience of seeing movies projected on film.

Every contribution brings us one step closer to seeing those projectors illuminate the screen once again. Thank you for helping preserve this important part of cinema history.

We continue to work with our projection equipment contractor on Phase 1 of our booth upgrades: the replacement of our digital projectors with new 4K projectors. These new projectors are very specialized equipment, and identifying the best equipment, ordering, and installation takes time. Our contractor is highly regarded in the field and works with cinemas throughout the eastern U.S. We will share updates on equipment and installation as soon as possible.